You're an idiot, natch

If there's one thing I hate it's the bastardization of language, (imagine the sort of love/hate relationship I have with the internet). One term that raises the short hairs on my neck every time I hear it is 'natch.' Natch isn't even an intuitive shortening of 'naturally,' visually it doesn't resemble the word naturally and aurally it is simply grating.

Please, don't use crappy slang like 'natch.' This goes double if you're a professional journalist.